Shopify Stats 2023: Market Share, Usage Statistics and Success Stories

Learn about Shopify's daily active users, international distribution, and success stories, as well as the pros and cons of using the platform to help you better understand this popular e-commerce solution


Shopify has over 4.1 million active websites, with over 40,877 on Shopify Plus. The United States hosts more than 2.5 million stores, meaning one-third of Shopify stores are located there. When stores are open to customers and accept orders, they are referred to as "online" on Shopify.

Shopify Market Share

As of 2023, Shopify has become a major player in the global e-commerce platform market, holding a significant market share. E-commerce platform statistics show that Shopify and Shopify Plus together hold a combined market share of 11.2%, meaning one out of every ten e-commerce stores is built on Shopify. Its powerful online store building and management tools enable businesses and individuals to easily create and operate their own online shops, thus expanding their online business reach. Especially among small and medium-sized enterprises, Shopify's market share is quite significant, owing to its user-friendly interface, rich app ecosystem, and flexible pricing options.


Shopify Usage Statistics

Shopify has around 2.1 million daily active users

As of 2023, Shopify has 2.1 million active users per day. This is an average daily active user count; this number may go up or down. Saturdays, Sundays, and holidays are busy periods for Shopify merchants. Additionally, Shopify has processed over 1 billion orders over the years. These are just a few factors that contribute to making the platform one of the best e-commerce platforms in the United States.

Shopify's customers are spread across 175 different countries

437,250 Shopify sellers (25% of all sellers) are located in Africa, Europe, and the Middle East. There are 874,500 sellers on Shopify in the United States, accounting for 50% of all sellers. You can monitor specific listings using our Class C domain lookup tool. These figures demonstrate the platform's popularity worldwide and its impact on businesses and brands.

2.14 billion consumers shop online

In 2022, about 649 million customers purchased products or goods from Shopify stores. This year, Shopify merchants are projected to serve over 700 million customers globally.

Which Websites Opt for Shopify

Many websites choose Shopify as their e-commerce platform for easy establishment and management of online stores. From small startups to large brands, various types of websites use Shopify to sell products and services. For instance, numerous fashion, beauty, and home goods brands opt for Shopify as their e-commerce solution due to its extensive theme options and customization features that help maintain consistency with their brand image. Moreover, many artists, crafters, and creative designers use Shopify to showcase and sell their unique creations. Even creators of digital products and course content prefer using Shopify to build their online marketplaces.

Pros and Cons of Using Shopify

Shopify is a popular e-commerce platform that comes with several advantages and some drawbacks.


  1. Ease of Use: Shopify is designed to be simple and intuitive, allowing easy creation and management of online stores without coding or technical knowledge.

  2. Rich Themes and Templates: Shopify offers a wide range of beautiful themes and templates to help users customize the look of their store to match their brand needs.

  3. Security and Stability: Shopify ensures the security of payment and customer information, with stable servers and strong infrastructure.

  4. Scalability: With a rich app store, Shopify can extend functionality through plugins and applications to meet evolving business needs.

  5. Mobile-Friendly: Shopify stores are well-optimized for mobile devices, providing a seamless mobile shopping experience.

  6. Customer Support: Shopify provides quality customer support, including an online help center, community forums, and 24/7 customer service.


  1. Cost: Shopify comes with a cost, including monthly fees and transaction fees, and specific features might require additional payments.

  2. Customization Limitations: While there are many themes and templates to choose from, flexibility in custom design is somewhat limited.

  3. Dependency on Internet: Shopify is internet-based, requiring a stable internet connection to manage the store.

  4. Transaction Fees: If not using Shopify's own payment system, additional transaction fees might apply.

  5. Data Control: Despite having substantial control, certain data and features remain restricted, especially for users with advanced technical needs.

  6. Platform Lock-in: Being built on the Shopify platform might pose technical challenges if migrating to other systems in the future.

Overall, Shopify is a feature-rich and user-friendly e-commerce platform, but it's important to weigh its pros and cons before deciding if it suits your business needs.

Successful Shopify Stores

Click here to see more about the top 10 popular Shopify stores in 2023!

Here are some relatively successful Shopify stores that have achieved recognition in different fields:

Gymshark (Fitness Apparel): Gymshark is an e-commerce brand focused on fitness apparel, successfully attracting a large number of young fitness enthusiasts through social media marketing and engagement with the fitness community.

Fashion Nova (Fashion Clothing): Fashion Nova is known for rapidly changing fashion styles and affordable prices, and their active promotion on social media has helped them build a strong fan base.

Allbirds (Footwear Products): Allbirds specializes in sustainable footwear products, and their environmentally-friendly concept and comfortable designs have gained popularity among consumers.

MVMT Watches (Watches and Accessories): MVMT Watches is renowned for its minimalist stylish watches and accessories, attracting a younger generation of consumers through social media and collaborations with fashion bloggers.

Biolite (Outdoor Gear): Biolite focuses on outdoor lifestyle products, particularly innovative products featuring sustainable energy solutions, and they have gained a certain market share among outdoor enthusiasts.

Learn three simple techniques to easily discover other Shopify stores.

Finding other Shopify stores can not only help you better understand market competition but also assist in gaining creativity, building partnerships, and staying attuned to industry trends. These advantages will lead to sustained growth and success in a competitive business environment.

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Are all Shopify sites hosted by Shopify?

Shopify is a fully hosted eCommerce solution, which means that every brand on the platform is hosted on Shopify's servers.

How many Shopify stores are there as of 2023?

As of 2023, there are 4 million Shopify stores.

Is Shopify available in all countries?

Shopify is available in 175 countries but cannot be accessed in Cuba, Iran, Syria, and North Korea due to sanctions and restrictions.